PRYMLY is a seamless and contactless mobile wallet subscription. It's the key to unlocking the most important experiences and small businesses your city has to offer. Saving an unlimited 11% on each consumer visit while earning small businesses free trackable revenue.
http://www.prymly.com
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Code Reader
I originally had this idea because I was uber passionate about small businesses since running my agency. I realized they wanted to do as much as they could when it came to increasing tickets, but most of the time they didn't have the budget or knowledge on how to do so. So, I came up with a model where I could bring small businesses customers for free and all they had to give up was 11% of the ticket price (Which is essentially tax). I would make money off of the consumer. Charging them a one-time fee for the card they would have to purchase each year. I knew I didn't want to do the old plastic card that had no trackability and no value other than showing the business they were a part of it. So I did some research and found about NFC chips and how they work. I got to thinking how I could apply this to KC Prime Pass and I never looked back. I made some prototyped cards (As you can see here) That would prompt you to tap a link when it got close to the phone. This link popped up a small form that allowed you to select where you were eating and your ticket total. The server then would have a unique id they would type in to finish the process. If the customer didn't have this they couldn't redeem points and log the transaction. The employees were incentivized to track each transaction because I automated that info in a dashboard to the business owner and had them reward the employee with the most redemptions.
KC Prime Pass was chosen for an incubator shortly after I moved to Tulsa. Then the rebrand to PRYMLY began. I quickly realized although NFC tags were way ahead of their time. There was still resistance in the physical card redemption aspect. So, I set out to make this even more seamless. There is a more advanced redemption process that involves NFC tags and that's called mobile wallets. (Apply Pay/Google Pay) consumers started to become more familiar with these as hotel chains and airlines started to use them for their itinerary. Starbucks also created its subscription club inside mobile wallets. To clarify, The NFC is the signal that is captured from the phone by the POS system for a transaction to happen. The wallet is just where that card is stored. I knew I wanted to adopt this type of technology into my rebrand of PRYMLY. Here is a video I created that showcased that and the value it brought to the consumer.
Shortly after launching on social media and getting user testing feedback, I realized that the high-class black card type of feel I was going for didn't speak to moms with little ones. Which I quickly realized is where my target demographic was. After Realizing this I wanted to create something much more fun and vibrant and this is what I came up with below for our new ad video.
After doing some social media campaigns I had over 200 pass downloads in the first week. Here is a short video on how the pass was downloaded and shown inside of the consumer's mobile wallet.
Once I transitioned over to being 100% contactless and digital I had to change the tracking process for the business. Since that was a huge part of the value I was bringing to the business I wanted to be able to show exactly how much money PRYMLY brought in on a specific night. So I found a 3rd party app that I integrated with my mobile wallet API. This wallet allowed the businesses to scan the code on the user's wallet and type in the ticket amount once it was verified that the consumer was a paying user. (This one was for event admission tracking that I created so the bill total didn't pop up). When the employee submitted the bill total this did 3 things. 1. Update the customer's points total allowing them to move up into different tiers of their wallet allowing them to receive better discounts. (Yes, we incentivized the consumer to come back) 2. It logged a transaction in a google sheet that allowed the business to filter by date and average bill total. 3. it also sent the consumer a receipt where it asked them to leave a review on their experience (Basically a free Reputation Management System for the business). This process was 1000% more seamless than the physical card. Also, since code reader was an app already there wasn't a nightmare of integrating with POS systems. Each employee had a phone and their own login and for the ones that didn't they more than likely had Ipads therefore we went an extra step to allow the employee to select who was redeeming the ticket so they still got their points. Along with being 100% digital I also created QR code stations that were placed at each table that allowed the employee to sell them on the spot and get a recurring commission for every month the customer paid for the card. I even elaborated more on this idea to fundraisers. Growing up I knew how much of a pain it was to sell everything under the sun for sports teams, so I wanted PRYMLY to be the first passive stream of revenue for fundraisers while they put in the same amount of effort. Teams would get a commission from the monthly fee revenue years after the kid that sold it was in college, so the team in a few years didn't even have to put on a fundraiser if they didn't want to.